Which of the following is a primary focus within risk management?

Risk assessment is a fundamental aspect of risk management because it involves identifying, analyzing, and evaluating risks that could potentially impact an organization or individual. This process allows businesses to understand the nature of risks they face and decide how to mitigate or manage them effectively.

The risk assessment process leads to informed decision-making regarding insurance coverage, policy creation, and response strategies to prevent or minimize negative consequences. By focusing on risk assessment, companies can prioritize their resources to address the most significant threats, ensuring better protection for their assets.

In the context of the other options, while income generation, marketing oversight, and customer relations are important elements of a business operation, they do not directly relate to the assessment and management of risk. These areas may be influenced by effective risk management practices but are not primary objectives of the risk management process itself.